https://www.sftclimbing.com/blogs/design.atom SFT Climbing - Design Blog 2016-09-20T14:51:00-07:00 SFT Climbing https://www.sftclimbing.com/blogs/design/116759172-making-shoes-for-anthony-castonzo 2016-03-09T19:29:00-08:00 2016-05-17T15:13:03-07:00 Making shoes for Anthony Castonzo LAURA SHUMAKER
It’s always a pleasure when a new #SFTClimber let’s us know how their shoes are working for them. With Anthony Castonzo of the Indianapolis Colts, I was particularly curious about how the SFT experience compares to his normal process for getting the perfect football cleats. To my surprise, he said that this is the first time he’s worn custom shoes! Anthony said that ordering SFT shoes was “easier than he was expecting” and, as he said on Twitter, they “fit perfectly.”
]]>
https://www.sftclimbing.com/blogs/design/42716868-new-logo-design 2013-12-19T14:56:00-08:00 2016-05-17T15:25:09-07:00 New logo design LAURA SHUMAKER
The new SFT logo is finished! Thanks, everyone, for all of your feedback on the draft logos posted at the end of October.]]>
https://www.sftclimbing.com/blogs/design/42716676-draft-logo 2013-10-21T14:56:00-07:00 2016-05-17T15:25:10-07:00 Draft logo LAURA SHUMAKER Any thoughts on this logo for SFT? Let me know in the comments what it connotes.

Additionally, here are some snapshots of rejected concepts as well as the evolution of this mark: 

   

]]>